🕵️♂️ Pre-Launch Secrets
Learn how to build an engaged audience before you launch—the #1 factor separating funded projects from failures.
🎥 Storytelling That Converts
Master the art of crafting a killer campaign page and video that turns visitors into backers.
💻 Algorithm Hacks
Discover how to "game" Kickstarter’s system to boost visibility and attract organic traffic.
💼 From Funding to Business
Most workshops stop at launch—we’ll teach you how to fulfill promises and turn backers into lifelong customers.
What Makes This Workshop Different? 🎯
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Workshop Details 🚀
📅 Session
Option 1:
🗓 August 8th
⏰ 09:00 ~ 17:50
📍 Venue: CityU Campus, Yeung Kin Man Academic Building, Y5-303
Option 2:
🗓 August 9th
⏰ 09:00 ~ 17:50
📍 Venue: CityU Campus, Yeung Kin Man Academic Building, Y5-303
🔴 Only 20 spots per session! First-come, first-served!
💵 Investment
💰 1,500hkd
(1,200hkd for ngo’s , social businesses and WEN members)
✅ Includes:
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5-hour intensive workshop
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CityU certification of completion
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Post-workshop Q&A support
Meet Your Instructor 🎤
Ms. Coral Puig Garrigo
combines her expertise in evolutionary anthropology, neuro-marketing and consumer psychology to help businesses navigate the ever-evolving landscape of market trends. Her approach, grounded in understanding the human brain, has been successfully applied in the private sector where she has consulted on over 15 kickstarter projects since 2017. This practical experience informs her academic roles as an adjunct professor at HKUST's Business School, HKUST’s Engineering School and as a teaching consultant at City University of Hong Kong.
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Is this workshop suitable for absolute beginners?Yes, absolutely. The workshop is structured step-by-step, starting with the fundamentals. No prior experience in marketing or fundraising is necessary. We will guide you through every phase of the process, making it accessible for everyone from students with a new idea to established entrepreneurs.
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What will I leave the workshop with?You will leave with a comprehensive action plan for your campaign. This includes a clear understanding of how to validate your idea, build an audience, set a realistic funding goal, structure your rewards, and execute a promotional plan. Our goal is for you to walk away with the confidence and strategic framework needed to launch successfully. And a certificate of completion issued by City University of Hong Kong!
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What should I prepare?To get the most out of the workshop, we highly recommend coming with a project idea in mind. It does not need to be fully developed. A simple concept is enough to help you apply the frameworks and strategies we discuss. Beyond that, please bring a notebook and pen or a laptop for taking notes.
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Who is this workshop for?This workshop is designed for a wide range of creators and innovators. It is ideal for entrepreneurs, startup founders, charities, students, and anyone with an idea who wants to learn how to put a community-led fundraising campaign into motion, from initial design to final fulfillment.
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Do I need a physical product? What if my project is an app, a film, or a social cause?Not at all. The principles of community-led fundraising apply to a vast range of projects. This workshop is relevant for physical products, software, apps, games, films, music, books, and non-profit initiatives. We will specifically cover how to build a compelling campaign regardless of your project's category.
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Is this free or paid?The investment per attendee for the workshop is 1,500 HKD, while NGOs, social businesses, and WEN members pay a reduced fee of 1,200 HKD.
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How can my NGO apply for the free spot?Please contact us directly to inquire about availability for the complimentary ngo spots. We ask that you provide your non-profit registration details for verification. Spots are limited and offered on a first-come, first-served basis for each session.
